Combined with the OLED panel, this technology delivers a truly lifelike image with ultra-pure black tones.
Image of big cat showing 4K picture detail
The Cognitive Processor XR analyzes data and enhances the image just as the human eye focuses on more realistic color and depth. No more details hidden behind shadows or glare with excessive brightness.
Cityscape showing extreme contrast and real life depth
XR OLED Contrast
See the picture perfectly beautiful, in the best position against the background and the viewer. The details are highlighted and clearly defined, even in darker or very slight places.
Detail of flowers showing subtle shades and hues in the petals
XR Triluminos Pro ™
The Cognitive Processor XR of this TV produces colors that look beautiful to the human eye. See a wider and rich, saturated color palette even in low light scenes.
Images of ultra detailed mountain flowers with XR HDR Remaster
XR HDR Remaster
Thanks to the XR HDR Remaster function, the TV detects every detail on the screen, analyzes its color and adjusts the contrast to make the picture even more realistic. Powered by BRAVIA XR, object-oriented image processing takes precision to a whole new level by adjusting saturation, brightness, motion vector, bandwidth and more. The result is exceptionally realistic shots with greater depth and fidelity to life.
Image of fox showing 4K clarity
All content is enjoyable in near 4K resolution thanks to XR 4K scaling. This is done by the new Cognitive Processor XR, which processes insane amounts of data and cleverly recreates different textures and details to make the image more realistic.
Close-up of leaf showing detail with 4K XR Super Resolution
4K XR Super Resolution
XR Super Resolution detects individual objects in the image and reproduces real-world textures virtually on the screen. The BRAVIA XR processor analyzes and processes data to create a 4K image that is close to reality.
Image of a surfer showing blur-free detail in the wave
Watching sports and fast movie scenes got much better. Cognitive Processor XR in conjunction with XR Motion Clarity ™ analyzes data and makes movement smooth, clear and visible.
Image of moving car showing OLED XR Motion Clarity
XR Motion Clarity
The images on the OLED screen, which is made up of millions of individually controlled pixels, are sharp and clear in every detail. Thanks to OLED XR Motion Clarity technology, fast action is smooth and clear.
4K / 120fps logo
4K / 120 frames per second
BRAVIA gives you an advantage. Thanks to HDMI2.1, a frame rate of 120 frames per second is achieved, which is a great advantage in computer games when it comes to fractions of a second. Games run ultra-smoothly thanks to reduced input delay, less than 8.5 milliseconds and a special Game Mode.
Image of singer at a concert
XR Sound Position
The XR Sound Position brings a lifelike sound experience. The BRAVIA XR 4K OLED's vibrating TV screen keeps the sound and on-screen activity in perfect sync.
Image of soundwaves from TV with Acoustic Surface Audio ＋
Acoustic Surface Audio ＋
Thanks to Acoustic Surface Audio + technology, sound comes directly from the center of the screen with powerful actuators. Both the dialogue and the sound effects are much more realistic. The front subwoofer ensures that nothing on the screen is lost.
Image of musician playing at a concert
The BRAVIA XR lets you experience true surround sound, bringing sound to the listener from the sides and vertically. 3D sound without having to mount the speakers on the ceiling or elsewhere.
Google ™ TV logo
Browse more than 700,000+ TV shows in your streaming services, all in one place and sorted by topic and genre.
Hands-free Voice Search logo
Finding your favorite content is easier than ever with voice search, without a remote control.
Image showing movie screen with smartphone
Compatible with Apple AirPlay / Apple HomeKit features
Stream video and audio directly from your iPhone, iPad, or Mac.
Chromecast built-in logo
Chromecast - Just one on your smart device screen, and all you need is a super-sized TV screen. Watch content you're browsing on your smartphone now on your TV.
Image of connected devices controlled by Smart Remote
The Smart Remote controls all connected devices
Image showing 3-way multi-position stand
Base to be installed in 3 ways
Select the appropriate base position.
Image of living room scene showing Living Decor concept
In Living Decor mode, the TV becomes a work of art on your wall, displaying your own art / screensaver or screen saver, as well as the time.
Netflix Calibrated Mode logo
Netflix Calibrated Mode
Especially for enjoying Netflix content - the filmmaker's vision has been followed with original fidelity.
IMAX Enhanced logo
IMAX Enhanced certification means the TV is optimized for HiFi picture and sound.
Dolby Vision® and Dolby Atmos® logo
Dolby Vision® and Dolby Atmos®
Enjoy the movie theater