IPhone can now capture at shallow depth of field and automatically add elegant focus transitions. Cinematic mode can also predict when a new, prominent subject will appear in the frame. It is then automatically brought into focus, which makes the story more engaging. You can change the focus or adjust the bokeh effect even after shooting. We look forward to seeing what you can do with it.
Photo styles apply the preferred tint and warmth settings to your photos. However, these are not filters - for example, the sky and skin tones remain natural. Choose Apple-designed presets - bright, rich contrast, warm or cold, and you can enhance them if you want. Set your style so that you get the look you want every time.
120 Hz adaptive refresh rate display that changes the rules of the game. The new Super Retina XDR display with ProMotion can refresh itself 10 to 129 times per second and at all intermediate frame rates. It speeds up when you need exceptional graphics performance and slows down to save energy when it's no longer needed. And the acceleration and deceleration even matches the speed of your finger as you scroll. This is unprecedented.
Stay connected. Be in a moment.
iOS 15 makes it easy to communicate, even while sharing movies, music, or what's on your screen in FaceTime. To work more efficiently, you can filter out all notifications that are not related to the current job. And you can quickly use the text in your pictures to send emails, make calls, get directions, and more.
iPhone helps you keep your personal information under control. For example, Privacy Nutrition tags help you see how applications use your information. Apps need your permission to track your activity on other business apps or websites. But that is not all.
Good design is also good for the planet
Our stores, offices, data centers and operations are carbon neutral. By 2030, so will our products, and thanks to their use, even your carbon footprint. This year, we removed the plastic packaging around the iPhone 13 and iPhone 13 Pro cases, saving 600 tons of plastic. And the final assembly plants we have built now do not send any waste to landfills.
Everything you like about iPhone gets a whole new quality when you use it with a Mac, iPad, or Apple Watch. It all works together so smoothly. Answer the call with what is closest to you. Take a picture with iPhone and see how the picture will appear on your Mac right away. And all your messages are available at all times, on all your devices. Easy.
Attach a magnetic case, wallet, or both. And enjoy faster wireless charging.